Neues Grotesque perfectly balances the minimalist qualities associated with grotesques with flair with the width of the counters and comfortable, breathable apertures—which means that throughout weights and sizes, the typeface has great legibility and good contrast between positive and negative space, making it stunningly versatile. With a seamless combination of contemporary details and classic styles, Neues Grotesque draws inspiration from the mid-century grotesques typefaces, and its solid and straightforward structure is characterized by angular connections between curves and stems. Neues Grotesque is geometric in nature with humanist quality rooted in the Swiss tradition.​